SaaS Use Cases/Growth & PLGGrowth Manager

What percentage of new MRR comes from self-serve signups without any sales touch, and has it grown past 30% of total new MRR?

Measures the maturity of the PLG motion by tracking the share of revenue that requires no human sales involvement.

Metrics & KPIs

Self-serve MRR percentagePLG new MRRsales-assisted MRR

Required Data

Signup typesales touchesMRR amountsconversion paths

Data Sources

Billing PlatformCRMProduct Analytics

Works with tools like

StripeChargebeeRecurlyPaddleZuoraSalesforceHubSpotPipedriveCloseCopperMixpanelAmplitudeHeapPendoPostHog

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of new MRR comes from self-serve signups without any sales touch, and has it grown past 30% of total new MRR?

Bruin connects to your Billing Platform, CRM, Product Analytics and runs the analysis automatically.

It tracks Self-serve MRR percentage, PLG new MRR, sales-assisted MRR and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for SaaS

Use cases across every team in your SaaS company, from churn & retention to revenue operations, product analytics to engineering. One AI that speaks your data.

C-Level/ExecutiveCustomer Success ManagerData AnalystDevOps EngineerEngineering ManagerFinance/FP&A AnalystGrowth ManagerMarketing ManagerProduct ManagerRevenue Operations ManagerSales Operations ManagerSupport Manager

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