SaaS Use Cases/Marketing & Demand GenMarketing Manager

How much pipeline did webinar attendees generate within 45 days of attendance compared to non-attendees from the same ICP?

Measures the pipeline influence of webinar programs by comparing attendee pipeline creation to a control group.

Metrics & KPIs

Pipeline influencedconversion rate liftcost per pipeline dollar

Required Data

Webinar attendancepipeline creation eventsICP attributes

Data Sources

Marketing PlatformCRM

Works with tools like

HubSpotMarketoPardotActiveCampaignMailchimpSalesforcePipedriveCloseCopper

How Bruin answers this

Bruin

Bruin AI Data Analyst

How much pipeline did webinar attendees generate within 45 days of attendance compared to non-attendees from the same ICP?

Bruin connects to your Marketing Platform, CRM and runs the analysis automatically.

It tracks Pipeline influenced, conversion rate lift, cost per pipeline dollar and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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