SaaS Use Cases/Marketing & Demand GenMarketing Manager

Do deals where analyst reports (Gartner, Forrester, G2) were shared have win rates more than 12% higher than deals without analyst coverage, based on the past 6 months?

Quantifies the sales influence of industry analyst coverage to justify analyst relations investment and optimize content sharing.

Metrics & KPIs

Win rate with vs without analyst contentmost-shared reportsreport-to-deal coverage

Required Data

Analyst report share eventsdeal outcomesdeal valuesreport types

Data Sources

CRMMarketing Platform

Works with tools like

SalesforceHubSpotPipedriveCloseCopperMarketoPardotActiveCampaignMailchimp

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do deals where analyst reports (Gartner, Forrester, G2) were shared have win rates more than 12% higher than deals without analyst coverage, based on the past 6 months?

Bruin connects to your CRM, Marketing Platform and runs the analysis automatically.

It tracks Win rate with vs without analyst content, most-shared reports, report-to-deal coverage and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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Use cases across every team in your SaaS company, from churn & retention to revenue operations, product analytics to engineering. One AI that speaks your data.

C-Level/ExecutiveCustomer Success ManagerData AnalystDevOps EngineerEngineering ManagerFinance/FP&A AnalystGrowth ManagerMarketing ManagerProduct ManagerRevenue Operations ManagerSales Operations ManagerSupport Manager

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