SaaS Use Cases/Marketing & Demand GenMarketing Manager

How many deals lost to competitors in the past 12 months have re-entered the pipeline, and what is the win rate on re-engaged opportunities?

Tracks the effectiveness of lost deal re-engagement campaigns to optimize competitive win-back marketing spend.

Metrics & KPIs

Re-engagement ratewin-back win rateaverage time to re-engagepipeline value

Required Data

Lost deal recordsre-engagement eventsnew opportunity creationwin/loss outcomes

Data Sources

CRMMarketing Platform

Works with tools like

SalesforceHubSpotPipedriveCloseCopperMarketoPardotActiveCampaignMailchimp

How Bruin answers this

Bruin

Bruin AI Data Analyst

How many deals lost to competitors in the past 12 months have re-entered the pipeline, and what is the win rate on re-engaged opportunities?

Bruin connects to your CRM, Marketing Platform and runs the analysis automatically.

It tracks Re-engagement rate, win-back win rate, average time to re-engage and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for SaaS

Use cases across every team in your SaaS company, from churn & retention to revenue operations, product analytics to engineering. One AI that speaks your data.

C-Level/ExecutiveCustomer Success ManagerData AnalystDevOps EngineerEngineering ManagerFinance/FP&A AnalystGrowth ManagerMarketing ManagerProduct ManagerRevenue Operations ManagerSales Operations ManagerSupport Manager

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