E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

What percentage of affiliate-attributed conversions would have occurred without the affiliate touchpoint, and is our true incremental ROAS above 5x after excluding non-incremental sales?

Measure the true incremental value of affiliate partnerships by filtering out sales that would have happened organically.

Metrics & KPIs

Incrementality ratetrue incremental ROASaffiliate commission costorganic overlap %

Required Data

Affiliate conversion datacustomer journey pathsholdout test results

Data Sources

Ad PlatformAnalyticsE-commerce PlatformData Warehouse

Works with tools like

Google AdsMeta AdsTikTok AdsPinterest AdsSnapchat AdsGoogle AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of affiliate-attributed conversions would have occurred without the affiliate touchpoint, and is our true incremental ROAS above 5x after excluding non-incremental sales?

Bruin connects to your Ad Platform, Analytics, E-commerce Platform, Data Warehouse and runs the analysis automatically.

It tracks Incrementality rate, true incremental ROAS, affiliate commission cost and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

Get this answer in seconds

Connect your data, ask the question, get the answer. No SQL needed.