E-commerce Use Cases/Customer ExperienceCustomer Experience Manager

What percentage of B2B customers use the self-service portal for reorders, invoice downloads, and tracking, and is self-service usage above 60%?

Measure wholesale customer portal adoption to identify opportunities to reduce support costs and improve the B2B buyer experience.

Metrics & KPIs

Self-service rateportal login frequencysupport tickets per B2B account

Required Data

Portal login dataself-service action logssupport ticket volume from B2B accounts

Data Sources

E-commerce PlatformCustomer SupportAnalytics

Works with tools like

ShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudZendeskGorgiasIntercomFreshdeskHelpshiftGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of B2B customers use the self-service portal for reorders, invoice downloads, and tracking, and is self-service usage above 60%?

Bruin connects to your E-commerce Platform, Customer Support, Analytics and runs the analysis automatically.

It tracks Self-service rate, portal login frequency, support tickets per B2B account and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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