E-commerce Use Cases/Marketing & AcquisitionMarketing Manager

How many conversions in the last 90 days had a blog post or buying guide in the attribution path, and what is the assisted conversion value?

Measure the indirect contribution of content marketing to conversions beyond last-click attribution.

Metrics & KPIs

Assisted conversionsassisted revenuecontent touchpoint frequencypath length

Required Data

Multi-touch attribution pathscontent page visitsconversion data

Data Sources

AnalyticsE-commerce PlatformData Warehouse

Works with tools like

Google AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

How many conversions in the last 90 days had a blog post or buying guide in the attribution path, and what is the assisted conversion value?

Bruin connects to your Analytics, E-commerce Platform, Data Warehouse and runs the analysis automatically.

It tracks Assisted conversions, assisted revenue, content touchpoint frequency and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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Connect your data, ask the question, get the answer. No SQL needed.