E-commerce Use Cases/Marketing & AcquisitionMarketing Manager

Has our DTC brand awareness increased by more than 10% in target demographics over the past 6 months based on survey and search data?

Measure brand awareness lift for the direct-to-consumer channel using a combination of brand search volume trends, survey panels, and social mention tracking.

Metrics & KPIs

Aided brand awareness %unaided brand awareness %brand search volume growthsocial share of voice

Required Data

Brand search volumesurvey panel datasocial mention countsdemographic segments

Data Sources

AnalyticsMarketing PlatformCRM

Works with tools like

Google AnalyticsMixpanelAmplitudeHeapHotjarKlaviyoMailchimpOmnisendBrevoAttentiveSalesforceHubSpotKustomerGorgiasZendesk

How Bruin answers this

Bruin

Bruin AI Data Analyst

Has our DTC brand awareness increased by more than 10% in target demographics over the past 6 months based on survey and search data?

Bruin connects to your Analytics, Marketing Platform, CRM and runs the analysis automatically.

It tracks Aided brand awareness %, unaided brand awareness %, brand search volume growth and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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