E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

What percentage of affiliate clicks that open the mobile app lose attribution due to deep link failures, and is more than 12% of mobile affiliate revenue going untracked?

Identify and fix attribution gaps when affiliate links open the mobile app instead of the website to ensure accurate commission payments.

Metrics & KPIs

Deep link success rateunattributed conversion rateestimated lost attribution revenuelink failure types

Required Data

Deep link event dataattribution logsapp open eventsaffiliate click data

Data Sources

AnalyticsMarketing PlatformE-commerce Platform

Works with tools like

Google AnalyticsMixpanelAmplitudeHeapHotjarKlaviyoMailchimpOmnisendBrevoAttentiveShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of affiliate clicks that open the mobile app lose attribution due to deep link failures, and is more than 12% of mobile affiliate revenue going untracked?

Bruin connects to your Analytics, Marketing Platform, E-commerce Platform and runs the analysis automatically.

It tracks Deep link success rate, unattributed conversion rate, estimated lost attribution revenue and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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