E-commerce Use Cases/Marketing & AcquisitionGrowth Manager

What percentage of affiliate-driven orders are from genuinely new customers vs existing customers, and is the new customer share above the 60% target for prospecting affiliates?

Evaluate whether affiliates are truly acquiring new customers or merely capturing existing demand from returning customers.

Metrics & KPIs

New customer percentage by affiliatecost per new customer via affiliatereturning customer cannibalization rate

Required Data

Affiliate order datacustomer status (new vs returning)affiliate tieracquisition source history

Data Sources

Marketing PlatformCRMData Warehouse

Works with tools like

KlaviyoMailchimpOmnisendBrevoAttentiveSalesforceHubSpotKustomerGorgiasZendeskSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of affiliate-driven orders are from genuinely new customers vs existing customers, and is the new customer share above the 60% target for prospecting affiliates?

Bruin connects to your Marketing Platform, CRM, Data Warehouse and runs the analysis automatically.

It tracks New customer percentage by affiliate, cost per new customer via affiliate, returning customer cannibalization rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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