E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

Which referral sharing channels (email, WhatsApp, SMS, social media) have the highest referred-friend purchase rate, and does WhatsApp outperform email by more than 2x?

Analyze which sharing channels drive the highest quality referrals to optimize the sharing interface and channel-specific messaging.

Metrics & KPIs

Conversion rate by share channelshares per channelclick-through ratecost per referred acquisition

Required Data

Referral share events by channelclick dataconversion datachannel attribution

Data Sources

CRMAnalyticsE-commerce Platform

Works with tools like

SalesforceHubSpotKustomerGorgiasZendeskGoogle AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which referral sharing channels (email, WhatsApp, SMS, social media) have the highest referred-friend purchase rate, and does WhatsApp outperform email by more than 2x?

Bruin connects to your CRM, Analytics, E-commerce Platform and runs the analysis automatically.

It tracks Conversion rate by share channel, shares per channel, click-through rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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