E-commerce Use Cases/Marketing & AcquisitionGrowth Manager

Does increasing the referred friend discount from 10% to 15% lift referral conversion by more than 25% without reducing the referrer's share rate below baseline?

Test different double-sided referral incentive structures to find the optimal balance between referrer motivation and referred friend conversion.

Metrics & KPIs

Referral conversion rate by incentiveshare rate by incentiveCPA by incentive structureLTV of referred customers

Required Data

Referral A/B test dataincentive configurationsconversion ratesshare ratescost per acquisition

Data Sources

CRME-commerce PlatformAnalytics

Works with tools like

SalesforceHubSpotKustomerGorgiasZendeskShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

Does increasing the referred friend discount from 10% to 15% lift referral conversion by more than 25% without reducing the referrer's share rate below baseline?

Bruin connects to your CRM, E-commerce Platform, Analytics and runs the analysis automatically.

It tracks Referral conversion rate by incentive, share rate by incentive, CPA by incentive structure and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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