E-commerce Use Cases/Marketing & AcquisitionMarketing Manager

How many referral transactions show self-referral patterns (same IP, device fingerprint, or shipping address) exceeding 5% of total referral orders this month?

Detect self-referral and referral abuse patterns to protect program economics from fraudulent reward claims.

Metrics & KPIs

Suspected fraud rateself-referral patternsfraudulent reward valueblocked referral count

Required Data

Referral transaction dataIP addressesdevice fingerprintsshipping addressesaccount linkage

Data Sources

CRME-commerce PlatformData Warehouse

Works with tools like

SalesforceHubSpotKustomerGorgiasZendeskShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

How many referral transactions show self-referral patterns (same IP, device fingerprint, or shipping address) exceeding 5% of total referral orders this month?

Bruin connects to your CRM, E-commerce Platform, Data Warehouse and runs the analysis automatically.

It tracks Suspected fraud rate, self-referral patterns, fraudulent reward value and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

Get this answer in seconds

Connect your data, ask the question, get the answer. No SQL needed.