E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

What percentage of customers who installed the voice assistant shopping skill made a purchase within 30 days, and is the 90-day retention rate above 10%?

Track engagement and retention of voice assistant shopping skill users to evaluate voice as a viable acquisition and retention channel.

Metrics & KPIs

Skill install-to-purchase rate30-day and 90-day retentionsessions per userrevenue per skill user

Required Data

Skill installation dataskill session logspurchase eventsretention cohorts

Data Sources

AnalyticsE-commerce PlatformCRM

Works with tools like

Google AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudSalesforceHubSpotKustomerGorgiasZendesk

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of customers who installed the voice assistant shopping skill made a purchase within 30 days, and is the 90-day retention rate above 10%?

Bruin connects to your Analytics, E-commerce Platform, CRM and runs the analysis automatically.

It tracks Skill install-to-purchase rate, 30-day and 90-day retention, sessions per user and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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