E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

What percentage of website visitors opt in to SMS marketing when prompted at checkout, and is the opt-in rate above 12% for mobile users?

Measure SMS list growth efficiency by analyzing opt-in rates at different touchpoints and device types.

Metrics & KPIs

Opt-in rate by touchpointmobile vs desktop opt-in ratelist growth rate

Required Data

SMS opt-in eventstouchpoint locationdevice typevisitor sessions

Data Sources

Marketing PlatformAnalyticsE-commerce Platform

Works with tools like

KlaviyoMailchimpOmnisendBrevoAttentiveGoogle AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of website visitors opt in to SMS marketing when prompted at checkout, and is the opt-in rate above 12% for mobile users?

Bruin connects to your Marketing Platform, Analytics, E-commerce Platform and runs the analysis automatically.

It tracks Opt-in rate by touchpoint, mobile vs desktop opt-in rate, list growth rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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