E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

What percentage of customers who receive transactional SMS (order confirmations) opt in to marketing SMS within 30 days, and does this exceed 15%?

Measure the funnel from transactional SMS exposure to marketing SMS opt-in to optimize the promotional opt-in prompt strategy.

Metrics & KPIs

Bridge opt-in ratetime to opt-inrevenue per bridged subscriber at 90 days

Required Data

Transactional SMS recipientsmarketing opt-in eventsopt-in prompt data

Data Sources

Marketing PlatformE-commerce Platform

Works with tools like

KlaviyoMailchimpOmnisendBrevoAttentiveShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of customers who receive transactional SMS (order confirmations) opt in to marketing SMS within 30 days, and does this exceed 15%?

Bruin connects to your Marketing Platform, E-commerce Platform and runs the analysis automatically.

It tracks Bridge opt-in rate, time to opt-in, revenue per bridged subscriber at 90 days and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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