Are more than 10% of digital gift cards being transferred to secondary recipients, and do transferred cards have redemption rates more than 20% lower than directly received ones?
Monitor the secondary transfer and forwarding of digital gift cards to understand usage patterns and identify potential engagement issues with indirect recipients.
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Bruin AI Data Analyst
Are more than 10% of digital gift cards being transferred to secondary recipients, and do transferred cards have redemption rates more than 20% lower than directly received ones?
Bruin connects to your E-commerce Platform, Payments, Analytics and runs the analysis automatically.
It tracks Transfer rate, transferred card redemption rate, direct vs indirect recipient engagement and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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