E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

Is Performance Max generating at least 20% better ROAS than our Standard Shopping campaigns on the same product set over the last 60 days?

Compare Google campaign types on equal footing to determine optimal campaign structure for shopping ads.

Metrics & KPIs

ROAS by campaign typeCPCconversion rateimpression share

Required Data

Campaign performance dataspendattributed revenueproduct overlap

Data Sources

Ad PlatformAnalyticsE-commerce Platform

Works with tools like

Google AdsMeta AdsTikTok AdsPinterest AdsSnapchat AdsGoogle AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

Is Performance Max generating at least 20% better ROAS than our Standard Shopping campaigns on the same product set over the last 60 days?

Bruin connects to your Ad Platform, Analytics, E-commerce Platform and runs the analysis automatically.

It tracks ROAS by campaign type, CPC, conversion rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

Get this answer in seconds

Connect your data, ask the question, get the answer. No SQL needed.