Are more than 30% of influencer-driven conversions being missed by last-click attribution, and how does multi-touch attribution change influencer ROAS by more than 50%?
Compare influencer marketing ROI across attribution models to determine if last-click measurement is significantly undervaluing influencer contribution to conversions.
Metrics & KPIs
Required Data
Data Sources
Works with tools like
How Bruin answers this
Bruin AI Data Analyst
Are more than 30% of influencer-driven conversions being missed by last-click attribution, and how does multi-touch attribution change influencer ROAS by more than 50%?
Bruin connects to your Analytics, Marketing Platform, Ad Platform and runs the analysis automatically.
It tracks Last-click vs multi-touch ROAS, attribution gap %, assisted conversion count and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Related use cases
TikTok vs Instagram AOV Comparison
What is the average order value for customers acquired through TikTok vs Instagram in Q1?
Marketing & AcquisitionGoogle Shopping ROAS by Category
Which product categories are returning less than 3x ROAS on Google Shopping campaigns over the past 30 days?
Marketing & AcquisitionEmail Campaign Revenue Attribution
Which email campaigns in the last 60 days generated more than $10,000 in attributed revenue, and what was the revenue per recipient?
Bruin for e-commerce
Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.