Do nano-influencers (under 10K followers) deliver more than 4x higher engagement rates but less than 0.5x the total reach compared to macro-influencers for our brand?
Benchmark performance metrics across influencer tiers to guide selection criteria and budget allocation for optimal reach-engagement balance.
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Do nano-influencers (under 10K followers) deliver more than 4x higher engagement rates but less than 0.5x the total reach compared to macro-influencers for our brand?
Bruin connects to your Marketing Platform, Analytics and runs the analysis automatically.
It tracks Engagement rate by tier, total reach by tier, cost per engagement by tier and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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