E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

Do ads run from influencer whitelisted accounts achieve more than 35% higher click-through rates and 20% lower CPA than brand-owned ads with the same creative?

Measure the performance premium of running paid ads through influencer whitelisted accounts versus brand accounts to justify whitelisting investment and negotiate terms.

Metrics & KPIs

CTR liftCPA reductionROAS comparisonimpression volumefrequency distribution

Required Data

Whitelisted ad performancebrand ad performancecreative matchingspend data

Data Sources

Ad PlatformMarketing PlatformAnalytics

Works with tools like

Google AdsMeta AdsTikTok AdsPinterest AdsSnapchat AdsKlaviyoMailchimpOmnisendBrevoAttentiveGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do ads run from influencer whitelisted accounts achieve more than 35% higher click-through rates and 20% lower CPA than brand-owned ads with the same creative?

Bruin connects to your Ad Platform, Marketing Platform, Analytics and runs the analysis automatically.

It tracks CTR lift, CPA reduction, ROAS comparison and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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