E-commerce Use Cases/Customer ExperienceCustomer Experience Manager

What percentage of return requests result in exchanges vs refunds, and has our exchange rate improved above 25% since launching the new exchange portal?

Track exchange vs return behavior to measure whether UX improvements are keeping more revenue in the business.

Metrics & KPIs

Exchange raterefund raterevenue retained via exchanges

Required Data

Return and exchange recordsportal usage dataoutcome types

Data Sources

E-commerce PlatformCustomer Support

Works with tools like

ShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudZendeskGorgiasIntercomFreshdeskHelpshift

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of return requests result in exchanges vs refunds, and has our exchange rate improved above 25% since launching the new exchange portal?

Bruin connects to your E-commerce Platform, Customer Support and runs the analysis automatically.

It tracks Exchange rate, refund rate, revenue retained via exchanges and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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