E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

What percentage of conversions from paid social ads in the last 30 days were from existing customers vs new customers, and are we paying to acquire people we already have?

Audit paid social efficiency by measuring the share of ad spend going to customers who would purchase anyway.

Metrics & KPIs

New customer %returning customer %wasted spend estimatetrue new CAC

Required Data

Ad conversion datacustomer matchingfirst purchase flags

Data Sources

Ad PlatformCRME-commerce Platform

Works with tools like

Google AdsMeta AdsTikTok AdsPinterest AdsSnapchat AdsSalesforceHubSpotKustomerGorgiasZendeskShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of conversions from paid social ads in the last 30 days were from existing customers vs new customers, and are we paying to acquire people we already have?

Bruin connects to your Ad Platform, CRM, E-commerce Platform and runs the analysis automatically.

It tracks New customer %, returning customer %, wasted spend estimate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

Get this answer in seconds

Connect your data, ask the question, get the answer. No SQL needed.