E-commerce Use Cases/Marketing & AcquisitionGrowth Manager

What is the viral coefficient of our referral program — on average, how many new paying customers does each referring customer generate, and is it above 0.3?

Measure referral program amplification to evaluate organic acquisition leverage.

Metrics & KPIs

Viral coefficientreferral conversion ratereferrals per customerCAC for referrals

Required Data

Referral sendsreferral conversionsreferrer IDsreferred customer orders

Data Sources

CRME-commerce PlatformAnalytics

Works with tools like

SalesforceHubSpotKustomerGorgiasZendeskShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

What is the viral coefficient of our referral program — on average, how many new paying customers does each referring customer generate, and is it above 0.3?

Bruin connects to your CRM, E-commerce Platform, Analytics and runs the analysis automatically.

It tracks Viral coefficient, referral conversion rate, referrals per customer and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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