At what retargeting ad frequency does the click-through rate drop below 0.5% and cost-per-click exceed $2, indicating ad fatigue?
Determine the optimal retargeting frequency cap to prevent diminishing returns and wasted ad spend.
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Bruin AI Data Analyst
At what retargeting ad frequency does the click-through rate drop below 0.5% and cost-per-click exceed $2, indicating ad fatigue?
Bruin connects to your Ad Platform, Analytics and runs the analysis automatically.
It tracks CTR by frequency, CPC by frequency, ROAS by frequency and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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