E-commerce Use Cases/Marketing & AcquisitionDigital Marketing Specialist

Do marketing emails featuring UGC imagery achieve click rates more than 30% higher than emails with only brand-produced imagery?

Measure the engagement lift from including user-generated content in marketing emails versus brand-only creative to optimize email design templates.

Metrics & KPIs

Click rate by image typeopen rate comparisonrevenue per email by typeengagement lift %

Required Data

Email campaign dataimage type flagsclick rate dataA/B test results

Data Sources

Marketing PlatformReviews/UGCAnalytics

Works with tools like

KlaviyoMailchimpOmnisendBrevoAttentiveYotpoBazaarvoiceTrustpilotReviews.ioStampedGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do marketing emails featuring UGC imagery achieve click rates more than 30% higher than emails with only brand-produced imagery?

Bruin connects to your Marketing Platform, Reviews/UGC, Analytics and runs the analysis automatically.

It tracks Click rate by image type, open rate comparison, revenue per email by type and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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