E-commerce Use Cases/Customer ExperienceCustomer Experience Manager

Do shoppers who cannot use visual search due to accessibility limitations have alternative search paths that achieve within 10% of the visual search conversion rate?

Audit the accessibility of alternative search paths for shoppers who cannot use visual search to ensure equitable conversion experiences.

Metrics & KPIs

Conversion rate by search methodaccessibility usage rateconversion gap %alternative path effectiveness

Required Data

Search method usage dataaccessibility tool usageconversion rates by search methodsession data

Data Sources

AnalyticsSearch & PersonalizationE-commerce Platform

Works with tools like

Google AnalyticsMixpanelAmplitudeHeapHotjarAlgoliaNostoDynamic YieldBloomreachKlevuShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do shoppers who cannot use visual search due to accessibility limitations have alternative search paths that achieve within 10% of the visual search conversion rate?

Bruin connects to your Analytics, Search & Personalization, E-commerce Platform and runs the analysis automatically.

It tracks Conversion rate by search method, accessibility usage rate, conversion gap % and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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