What is our GTM efficiency ratio (net new ARR / total S&M spend), and are we above the 0.5 threshold needed for efficient scaling?
Measures go-to-market efficiency to determine if sales and marketing spend is generating sufficient returns.
Metrics & KPIs
Required Data
Data Sources
Works with tools like
How Bruin answers this
Bruin AI Data Analyst
What is our GTM efficiency ratio (net new ARR / total S&M spend), and are we above the 0.5 threshold needed for efficient scaling?
Bruin connects to your Finance System, Billing Platform, CRM and runs the analysis automatically.
It tracks GTM efficiency ratio, S&M spend, net new ARR and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Related use cases
NRR Trend for Board
What is our trailing 12-month NRR trend, and have we stayed above the 110% benchmark each quarter?
Executive & StrategyQuarterly Burn Multiple
What is our burn multiple this quarter, and have we improved from last quarter's 2.1x to stay below the 2x target?
Executive & StrategyARR per FTE Efficiency
What is our current ARR per FTE, and how does it compare to the $150K benchmark for our stage?
Bruin for SaaS
Use cases across every team in your SaaS company, from churn & retention to revenue operations, product analytics to engineering. One AI that speaks your data.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.