SaaS Use Cases/Executive & StrategyC-Level/Executive

How do year-1, year-2, and year-3 renewal retention rates compare across the last 8 quarterly cohorts, and is the overall trend improving or declining?

Provides executive visibility into cohort-level retention dynamics to assess whether product and success investments are improving long-term retention.

Metrics & KPIs

Retention rate by cohort and yeartrend directionlogo vs ARR retention

Required Data

Cohort definitionsrenewal outcomes by renewal yearhistorical quarterly data

Data Sources

Data WarehouseBilling PlatformCRM

Works with tools like

SnowflakeBigQueryRedshiftDatabricksClickHouseStripeChargebeeRecurlyPaddleZuoraSalesforceHubSpotPipedriveCloseCopper

How Bruin answers this

Bruin

Bruin AI Data Analyst

How do year-1, year-2, and year-3 renewal retention rates compare across the last 8 quarterly cohorts, and is the overall trend improving or declining?

Bruin connects to your Data Warehouse, Billing Platform, CRM and runs the analysis automatically.

It tracks Retention rate by cohort and year, trend direction, logo vs ARR retention and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for SaaS

Use cases across every team in your SaaS company, from churn & retention to revenue operations, product analytics to engineering. One AI that speaks your data.

C-Level/ExecutiveCustomer Success ManagerData AnalystDevOps EngineerEngineering ManagerFinance/FP&A AnalystGrowth ManagerMarketing ManagerProduct ManagerRevenue Operations ManagerSales Operations ManagerSupport Manager

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